You’ve no doubt heard the term ‘digital transformation’ and perhaps wondered how this might apply to your business.
Digital Transformation has been defined as “the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology” 1
Essentially digital transformation means the adoption and integration of the latest in digital technology into a business. This will likely involve introducing and integrating cloud-based systems and processes. Digital transformation is also about cultural change, how technology changes business operations and delivers customer experiences in line with their rapidly evolving and changing expectations.
A recent report from PwC “Where next for accelerated digitalisation and data resilience” discusses Australia’s push toward digital transformation and how this will be a key part of reshaping our economy after the financial and health crises of 2020.
“Digital is no longer just about tech; it’s about what the technology can enable. It involves new ways of solving problems, as well as creating new experiences and accelerating business performance.” 2